Example Project

UX / UI Design
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For this project, the goal was to enhance the user experience and interface by addressing key pain points identified through user research. I created new user personas and journey maps, developed wireframes and high-fidelity prototypes, and conducted usability testing to refine the designs. The redesign focused on simplifying navigation, personalizing recommendations, streamlining the checkout process, and improving product pages. As a result, the site saw increased user engagement, a higher conversion rate, and improved customer satisfaction.

Client
Example Client
Industry
Technology
Duration
Launched
05/2024

The Problem

For this project, the goal was to enhance the user experience and interface by addressing key pain points identified through user research. The redesign focused on simplifying navigation, personalizing recommendations, streamlining the checkout process, and improving product pages.

The Solution

For this project, the goal was to enhance the user experience and interface by addressing key pain points identified through user research. The redesign focused on simplifying navigation, personalizing recommendations, streamlining the checkout process, and improving product pages.

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