ProFund was a digital lending platform designed to help contractors offer flexible financing solutions to homeowners during renovation and improvement projects. Jossi partnered with the ProFund team to redesign the platform experience through refined UX/UI design, improved brand presentation, and more intuitive user flows.
ProFund needed a modern digital experience capable of simplifying the often complex and intimidating process of contractor financing for homeowners. The existing platform lacked clear visual hierarchy, cohesive brand presentation, and the intuitive user flows necessary to build trust and improve conversion throughout the financing journey.
Josiah worked closely with the ProFund team to redesign the platform experience with a stronger emphasis on usability, accessibility, and modern visual storytelling. The updated experience introduced cleaner user flows, more approachable interface design, and a refined brand system that helped communicate professionalism and trust while making financing information easier for homeowners to understand.
ProFund needed a modern digital experience capable of simplifying the often complex and intimidating process of contractor financing for homeowners. The existing platform lacked clear visual hierarchy, cohesive brand presentation, and the intuitive user flows necessary to build trust and improve conversion throughout the financing journey.
Josiah worked closely with the ProFund team to redesign the platform experience with a stronger emphasis on usability, accessibility, and modern visual storytelling. The updated experience introduced cleaner user flows, more approachable interface design, and a refined brand system that helped communicate professionalism and trust while making financing information easier for homeowners to understand.
